Just finished Malcolm Gladwell's Blink. All about trusting your gut reaction (except the chapters about how your gut reaction is often wrong. But that's a confusing topic for another post.)

Here's my big takeaway: Say you're in the position of selling an idea. Something you're really passionate about. And the person you're trying to convince keeps asking for raw numbers and examples of similar work. That's where Blink comes in handy.

If facts & figures can't predict your idea's success, or it isn't Die Hard meets anything, refer to Blink. "I just know this is going to work. I can't explain it. I have a book for you..."