Ethos Water has an interesting business model -- you buy their bottled water; a portion of each sale goes towards bringing clean water to poorer parts of the world.
I'm not exactly sure how it works, or what percentage they donate. But, especially with such a parity product, it seems like a good idea. If you saw two bottles side by side, same price, same product, but one was giving part of your sale to charity, why not screw Dasani?
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